BACK

Evade House:

FOUNDED IN 2020 BY EVANGELINA JULIA WITH THE COLLECTION; TRAVELLING BLIND, INVESTIGATING VARIOUS CONCEPTS AROUND ITS MAIN CORE, BLINDNESS. MOVING AWAY FROM THE LITERAL THINKING THAT PREVAILS IN THE INDUSTRY, THE RESEARCH RESULTS IN A SUSTAINABLE PHILOSOPHY THAT AIMS TO BRING BLIND PEOPLE CLOSER TO NATURE. IN THIS WAY, EVADE HOUSE EXPLORES MEN´S CLOTHING FROM A UNISEX APPROACH; PEOPLE WHO HAVE THE DESIRE TO CHANGE THE ESTABLISHED, FLEEING FROM ANACHRONISTIC CANONS THAT LIMIT INSTEAD OF FAVOURING PROGRESS AND FREEDOM. THE TARGET THAT EVADE HOUSE IS ADDRESSING DOES NOT UNDERSTAND GENDER OR AGE, BUT DOES UNDERSTAND THEIR THINKING; IMPROVE SOCIETY THROUGH RESPONSIBLE CONSUMPTION AND RECYCLING. THESE PROFILES RESPOND TO A NOMADIC, ADVENTUROUS, COLLABORATIVE AND SUSTAINABLE WAY OF LIFE. THEY FIND THEMSELVES AS PART OF AN EVER-EVOLVING COMMUNITY. AFTER SEVERAL ENCOUNTERS AND CONTACTS WITH THE BLIND COMMUNITY IN LONDON, BRAILLE LABELS, ROUGH MATERIALS AND THICK WOOLLEN FABRICS ARE ADDED, THUS ATTEMPTING TO FULFIL A CONSCIOUS RESPONSIBILITY. IN ADDITION, RECYCLED COFFEE BAGS AND MUD-DYE JAPANESE FABRIC GIVES THE PROJECT A CHARACTERISTIC EARTHY COLOUR PALETTE THAT PLACES IT HALFWAY BETWEEN THE NATURAL AND THE EXALTATION OF THE BIOGRAPHY OF FABRICS AND GARMENTS. FOR FUTURE COLLECTIONS AND BRAND EVOLUTION, THE SHORT-TERM GOAL IS TO MAINTAIN TOUCH AND EXPERIMENTATION AS EXPRESSIVE PILLARS, HEMP, ALGAE OR RECYCLING OLD GARMENTS TO CREATE NEW MATERIALS. THESE ARE THE CURRENT FOCUSES OF THE PROJECT.



BIOGRAPHY:
EVANGELINA JULIA, MADRID, 1994. HER CAREER IN FASHION BEGAN IN 2014 WHILE COMBINING HER INTERNATIONAL MARKETING STUDIES WITH MODELLING JOBS FOR DIFFERENT BRANDS. SEEING THE INDUSTRY FROM WITHIN, BUT WITH HARDLY ANY VOICE, - THE MODELS DO NOT SPEAK - THE NEED TO GO OVER TO THE SIDE OF CREATION WAS BORN. SHE DECIDED TO MOVE TO LONDON AND START HER STUDIES IN FASHION DESIGN AND DEVELOPMENT AT LCF (LONDON COLLEGE OF FASHION). IN 2020, SHE GRADUATES WITH THE BIRTH OF HER BRAND; EVADE HOUSE AND HER FIRST COLLECTION, TRAVELLING BLIND. HER WORK DELVES INTO THE CONSTRUCTION OF STORIES, PERSONALITIES, UNIFORMS AND SECOND SKINS, THAT ALLOW THOSE WHO WEAR THEM TO SHOW THEIR PERSONALITY THROUGH THE NOMADIC WORLD IN WHICH WE LIVE. ALTHOUGH HER MAIN MEDIUM IS FASHION, SHE ORGANICALLY COMBINES OTHER MEDIA FORMS SUCH AS ACTING, VIDEO OR MUSIC TO CONSOLIDATE A 360 DISCOURSE. RECENTLY HER WORK HAS BEEN SEEN ON VARIOUS MEDIA PLATFORMS, AS WELL AS AWARDED FOR HER TEXTILE RESEARCH.